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Meet the Owner — Dallas Yeager

Dallas Yeager, the proud owner and operator of Yeager Upfit & Performance - a business built from hard work, determination, and a passion for serving others. Above all, Dallas is a loving and devoted husband and father to three young boys. Family is at the heart of everything he does and continues to be one of the biggest motivations behind the business he has worked to build.

Dallas has also dedicated more than 10 years to the fire service. His experience as a firefighter has given him firsthand knowledge of the importance of dependable equipment, attention to detail, and quality workmanship—values that have become the foundation of Yeager Upfit & Performance.

The journey began a little over six years ago when Dallas started Yeager’s Emergency Lighting out of his garage with a simple dream: to turn his passion and skills into a successful business he could be proud of. As the business expanded, so did its capabilities. Yeager’s Emergency Lighting eventually became Yeager Upfit & Performance, reflecting a much broader range of services—from complete police, fire, and fleet vehicle upfitting to truck and Jeep accessories, tires and wheels, vehicle lighting, performance parts, racing components, and more.

From a dream in a garage to a growing business serving both public safety agencies and everyday vehicle enthusiasts, Dallas is proud of how far Yeager Upfit & Performance has come—and even more excited about where it is headed.

Built for Duty. Driven by Performance.